The Great Merge: SaaS + PaaS = The future of business

Webinar - The Great Merge: SaaS + PaaS = The Future of Business
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SaaS companies have long been the masters of speed, scalability, and recurring value. Industrial players, meanwhile, excel at building things that last with deep expertise in creating long-term, tangible impact.

Today, these two worlds are colliding.

As AI reshapes cost structures for pure SaaS players and physical products become “as-a-service,” the lines between SaaS and PaaS are blurring. Software firms now face fixed costs per AI request, while manufacturers are learning to think in terms of subscriptions and customer lifetime value.

Join us to explore:

• How SaaS and industrial models are converging and why it matters
• The best practices SaaS can bring to product-based businesses
• How to create hybrid offers that combine performance, service, and scalability

Whether you’re from software, manufacturing, or somewhere in between, this session will challenge how you think about growth, pricing, and the future of your business model.

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Practical details:
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Date: 25th November 2025

Time: 15:00 CET (45-min webinar)

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Speakers:
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• Yann Toutant, CEO and co-founder at Black Winch - LinkedIn
• Olivier Bussenot, SaaS expert at Black Winch - LinkedIn
• Michael Mansard, Director of Subscription Strategy at Zuora - LinkedIn

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