The Great Merge: SaaS + PaaS = The future of business

Webinar - The Great Merge: SaaS + PaaS = The Future of Business
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SaaS companies know how to move fast, scale quickly, and build steady streams of recurring revenue. Manufacturers are experts at creating reliable products built to last.

Now, thanks to AI and digital services, these two worlds are finally coming together.

Physical products are getting smarter, more connected, and offered “as-a-service.” The line between software and manufacturing is disappearing and that’s where XaaS (Everything-as-a-Service) comes in.

But here’s the challenge: many manufacturers stumble when they try to “SaaSify” their business. They fall into a few familiar traps: weak monetization models, sales teams unsure how to sell services, or just copying software tactics without adapting them to industrial realities.

Join us to explore:

• How SaaS, AI, and Product-as-a-Service models are merging into XaaS
• The five deadly sins manufacturers make when building software or PaaS offers and how to avoid them
• What SaaS and AI pioneers can teach about pricing, go-to-market, and customer success
• How to create hybrid models that combine product excellence, digital intelligence, and scalable growth

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Practical details:
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Date: 25th November 2025

Time: 15:00 CET (45-min webinar)

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Speakers:
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• Yann Toutant, CEO and co-founder at Black Winch - LinkedIn
• Olivier Bussenot, SaaS expert at Black Winch - LinkedIn
• Michael Mansard, Director of Subscription Strategy at Zuora - LinkedIn

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