Webinar - The Great Merge: SaaS + PaaS = The Future of Business
When manufacturers look to scale XaaS, there’s a key question: “From which angle do we enter?”
- Do we accelerate SaaS by boosting our software/platform offering and then bringing products into the subscription model?
- Or do we start with the product/PaaS side and add SaaS layers later?
The session will focus on the first approach: boosting SaaS. But here’s the catch: manufacturers often approach it like launching a new product, not like a pure SaaS player.
And that's where the pitfalls can appear.
Join us to explore:
- How SaaS and PaaS models are merging into XaaS
- The 4 most common pitfalls manufacturers need to avoid
- What XaaS can teach about pricing, monetization, sales practices, go-to-market, and IT / ERP systems
- How to create hybrid models that combine product excellence, digital intelligence, and scalable growth
Practical details:
Date: 25th November 2025
Time: 15:00 CET (45-min webinar)
Speakers:
- Yann Toutant, CEO and co-founder at Black Winch - LinkedIn
- Antoine Frack, VP Digital & Services at LACROIX - Linkedin
- Michael Mansard, Director of Subscription Strategy at Zuora - LinkedIn
- Olivier Bussenot, SaaS expert at Black Winch - LinkedIn
Fill in the form below to get the recording
