our value proposition

The subscription economy is transforming the business world

As individuals, we have subscriptions for accessing the news, watching movies or going to the gym. In B2B, more and more organisations are deploying recurring revenue models and are enjoying enormous success.

We help SaaS players scale their platforms sustainably, enable manufacturers to bundle physical products with digital solutions and guide the shift from traditional leasing to Pay-Per-Use models, delivering true end-to-end value.

From SaaS to PaaS (Product-As-A-Service) and onward to XaaS (Everything-As-A-Service).

Our resourceful teams will take you through our unique, game-changing and holistic framework to build or optimize your own As-A-Service solution, making your business more profitable, user-centric and sustainable.

By partnering with Black Winch, you’ll get quick wins, bold strategies and tangible recommendations. Let’s make your business future ready!

THE AS-A-SERVICE INFINITE LOOP®

Our As-A-Service infinite loop connects departments, illustrating how changes in one area influence others, as everything is interconnected.

Black Winch's As-A-Service infinite loop
MATURITY MODEL

Use our maturity model for your As-A-Service transformation, adapting your strategy according to yearly recurring revenue as your business embraces servitization.
There are 4 volume-based milestones:

THE INFINITE LOOP BY VOLUME

For each volume milestone, we will create a comprehensive action plan covering sales, marketing, funding, and more to ensure coordinated initiatives.
As your business grows, we will help you reach the next level.

- For example -

Your funding strategy should evolve with your annual recurring contract value:

Seedling Sphere 0 – 1%: Use your own funds
Velocity Valley 1 – 3%: Adopt a single funder strategy
Empire Escalation 3 – 10%: Implement a multi-funder strategy
Zenith Zone +10%: Establish your own captive fund

This tiered approach applies to all business aspects.

BENEFITS

Coordinate initiatives

Ensure you have a coordinated approach with
each component well aligned.

Anticipate

Help you navigate the As-A-Service journey with a clear vision and anticipate what lies ahead.

Pinpoint discrepancies

Take corrective actions to realign and get back on track.

Hey! Have any questions?

Frequently asked
questions