our value proposition

The subscription economy is transforming the business world

As individuals, we have subscriptions for accessing the news, watching movies or going to the gym. Some businesses have started to use this recurring revenue model with physical products and are enjoying enormous success.

However, the shift to Product-As-A-Service is complex and requires strong expertise. You can do it yourself or ask for external support.

Black Winch is the world’s exclusive authority in Product-As-A-Service solutions.

Our mission is to fast-track the world's shift to usership and circularity by reaching €10bn asset value under life cycle management by 2026, combining our As-A-Service expertise with innovative tools to create profitable and sustainable solutions.

Our resourceful teams will take you through our unique, game-changing and holistic methodology to build or optimize your own Product-As-A-Service solution, making your business more profitable, user-centric and sustainable.

By partnering with Black Winch, you’ll get bold strategies, tangible recommendations and early successes. Let’s make your business future ready!

THE AS-A-SERVICE INFINITE LOOP

Our As-A-Service infinite loop connects departments, illustrating how changes in one area influence others, as everything is interconnected.

Black Winch's As-A-Service infinite loop
THE 3 10 50 MODEL

Use our 3-10-50 model for your As-A-Service transformation, adapting your strategy according to yearly recurring revenue as your business embraces servitization.
There are 4 volume-based milestones:

3-10-50 model for your As-A-Service transformation
THE INFINITE LOOP BY VOLUME

For each volume milestone, we will create a comprehensive action plan covering sales, marketing, funding, and more to ensure coordinated initiatives.
As your business grows, we will help you reach the next level.

- For example -

Your funding strategy should evolve with your annual recurring contract value:

Seedling Sphere €0 – 3M: Use your own funds
Velocity Valley €3M – 10M: Adopt a single funder strategy
Empire Escalation €10M – 50M: Implement a multi-funder strategy
Zenith Zone €50M+: Establish your own captive fund

This tiered approach applies to all business aspects.

BENEFITS

Coordinate initiatives

Ensure you have a coordinated approach with
each component well aligned.

Anticipate

Help you navigate the As-A-Service journey with a clear vision and anticipate what lieds ahead.

Pinpoint discrepancies

Take corrective actions to realign and get back on track.

Hey! Have any questions?

Frequently asked
questions