Launched in 2023, the As-A-Service Champions Podcast is your go-to resource for navigating the complexities of the “As-A-Service” landscape.
You are not alone out there. We're creating a bustling community of As-A-Service champions just like you.
Welcome to a space where we dissect buzzwords and offer you meaningful perspectives.
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We aim to eliminate the sense of being alone when trying to navigate the complexities of the "As-A-Service" landscape.

We cut through the noise surrounding "as-a-service".
We'll talk real business.

We provide a stage for sharing proud moments, failures, and everything in between. Together, we'll rewrite the playbook of modern business.
In this episode, Yann Toutant speaks with François Johnston, Founder of Johnston Circular and former Head of Michelin’s Tire-as-a-service business, about why value-based pricing, high reuse rates, and operational excellence are key to making product-as-a-service both profitable and truly circular.

Discover actionable strategies and tools from industry leaders to refine your own model.

Understand emerging practices and innovations in the As-A-Service landscape.

Learn from the journeys and mistakes of others tackling similar challenges.

Hear from leaders who have spearheaded successful As-A-Service initiatives.

Let’s connect and amplify your impact.