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21 st May 2026 | TIME | Bochum, Germany
For product manufacturers, services are becoming an important source of growth. The real question is what you should do next. Maybe you are starting to think about services around your products. Maybe you already offer some and want to take them further. Or maybe you have run a few pilots and now need to figure out how to turn them into a real business.
This Bootcamp is designed for that moment.
It gives manufacturing leaders a chance to step back and look at the full picture. Where you are today. What the next steps could be. And what it really takes to grow services around a product business.
The Bootcamp is a one-day working session for senior leaders responsible for services in product-based companies. It brings together peers navigating similar stages of the as-a-service journey, creating space to exchange perspectives and experiences.
A one-day executive session delivered as part of the Spring Servitization Conference - the annual academic conference dedicated to Servitization and Advanced Services.
This Bootcamp explores how services offer your organisation a different way to compete, moving beyond price pressure, extended warranties and incremental product improvements.
Together we explore where customers truly value services and how to design service offers that customers are willing to pay for.
From there the discussion moves to the practical questions:
- What should the model look like.
- How should it be priced.
- What kind of contracts support recurring revenue.
- What operational capabilities are needed to deliver the service reliably.
The session connects strategy with execution so participants can see what it takes to move from a service idea to a scalable recurring revenue business for product manufacturers.
The day connects the dots and stress-tests current thinking and highlights the capability shifts required for progress. You leave with greater clarity, sharper priorities and defined next steps.
Service ambitions often lose momentum when clarity fades and alignment weakens. This Bootcamp creates space to step back, examine the bigger picture and reconnect strategy with execution.
You will gain a structured view of the servitization journey, insight into common stall points and a clearer understanding of what it takes to move from early pilots to scalable, profitable service models.
Most importantly, you will define practical next steps for your organisation.
The key strategic questions behind service transformation, including:
• what service ambition means for your organisation
• where you currently sit on the servitization maturity journey
• which customers and segments are most receptive to service models
• how to design compelling service offers
• how to price and monetise services
• how contracts support recurring revenue models
• what operational capabilities are required to deliver services reliably
• how to scale from pilot projects to a sustainable service business
The outcome is sharper judgement, shared language and focused action, with a clear understanding of how to progress from service concept and pilot to a scalable service business.
Senior leaders responsible for service business growth and transformation, including Vice Presidents and Directors of Advanced Services, Service Solutions, Service Strategy, Transformation and Aftermarket.
If you carry accountability for driving your organisation’s service journey - whether shaping the strategy, building the business case or scaling service revenue - this session is built for you.
Co-hosted by leaders in their field, The Advanced Services Group and Black Winch bring extensive experience supporting manufacturers in developing and growing service-led businesses.
Places are limited to maintain executive-level discussion.
If you want greater clarity and confidence in your next move, register your interest now for Bochum this May.