But once your company has made the decision to change its business model, built a strong strategy around it and invested time and money, then the next question is how to gain traction and equip the sales team with the tools, data and skills they need to close X-As-A-Service deals faster?
This is precisely what Sales Enablement is about.
Why is Sales Enablement for X-As-A-Service so important? What should a solid Sales Enablement Programme for X-As-A-Service include? Where does Sales Enablement fit within the customer journey?
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