The demand for As-A-Service is rapidly spreading from the B2C to the B2B market. Manufacturers are being pushed by their customers and shareholders to offer new consumption models that focus on use rather than ownership.
If you plan to get in on this market, great – just be aware that the road to success is bumpy and full of potholes. In our time we have seen plenty of As-A-Service ventures fail, for a variety of reasons that will be discussed below.
The change curve is steep and the challenges should not be underestimated. It’s like a mountain hike that looks easy in the guide book, but turns out to be much more difficult when climbing it. It is advisable to have an experienced guide with you when you explore unknown territories.