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SaaS reshaped software with recurring revenues and fast scaling, but it often came at the cost of efficiency and customer focus.
At the same time, manufacturers have been adding digital services like dashboards and predictive maintenance without changing their sales mindset.
The real opportunity lies in combining these two approaches to create stronger, more sustainable business models.
Pure SaaS companies are now being measured on profitability and operational maturity rather than growth alone. Manufacturers that bolt SaaS onto their products capture some recurring revenue but rarely manage renewals or customer lifetime value. Hybrid models, where products, services, and software are bundled together, are showing how customers prefer paying for outcomes.
SaaS can learn from industry’s discipline, long-term vision, and outcome-based pricing. Industry can learn from SaaS’s focus on retention, renewals, and customer-centric growth. Together, they set the stage for more resilient models.
AI challenges old SaaS pricing and powers industry data use. It accelerates flexible, usage-based and hybrid models.
Every company sits somewhere between transactional sales and true convergence. The test is simple: do your structures, systems, and incentives support long-term, recurring value? Or are you still tied to one-off deals?
SaaS companies can learn discipline and outcome-based logic from industry. Manufacturers can learn customer-centric growth models from SaaS. The convergence of both is already underway, and those who adapt quickly will set the standard for the next generation of business.
Download the full whitepaper to explore strategies for building hybrid SaaS/industry models. For tailored guidance, reach out to our SaaS expert, Olivier Bussenot.