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The Advanced Services Group are specialists in servitization research and practice.
Their work is grounded in the latest academic research, real industry insight, business know-how and experience. They help manufacturing companies and technology innovators on their servitization journey to develop services-led strategies and ultimately transform their business model to compete through advanced services.
They have worked with over 300 businesses, multinational companies and SMEs to develop their growth strategies through services.
Through its partnership with the Advanced Services Group (ASG), Black Winch combines strategic vision with hands-on execution to help industrial companies successfully shift to recurring, As-A-Service business models.
ASG brings deep academic and industry research, structured frameworks, and strategic clarity, while Black Winch translates this vision into operational reality by managing execution, contracts, asset financing, and technology implementation.
Together, the partnership enables companies to move from strategy to market delivery faster, build predictable recurring revenue, strengthen long-term customer relationships, and align with circular economy principles through optimized product lifecycles.