PRESS RELEASE
From competitors to partners: Black Winch and the Advanced Services Group align to make servitization work at scale
[Amsterdam, 4th February 2026] – The Advanced Services Group, the global authority on servitization and advanced services, and Black Winch, the world’s exclusive authority in As-A-Service solutions, are joining forces to help manufacturers successfully launch and scale their subscription models.
Servitization is no longer a question for manufacturers. It is a requirement. The real differentiator today is the ability to execute recurring revenue models at scale: across complex organisations, global footprints and real operating conditions.
Black Winch and the Advanced Services Group today announced a partnership built on that reality.
Globally, manufacturers face the same challenge. Products alone are not enough. Customers expect outcomes. Recurring revenue matters. Yet many servitization initiatives stall after the strategy phase. Not because the idea is wrong. Because execution at scale is hard.
“This is bigger than any one firm,” said Yann Toutant, CEO and Co-Founder of Black Winch. “We’ve compared notes openly with peers, including companies we compete with. The diagnosis is the same everywhere. The debate is over. What manufacturers need now is alignment and execution and the ability to scale, not fragmented approaches.”
By moving beyond competition, Black Winch and ASG combine complementary strengths.
ASG brings decades of executive-level experience shaping and leading advanced service transformations inside some of the world’s most complex industrial organisations, including Schneider Electric, Alstom and Caterpillar. Its work is grounded in boardroom-level strategy, operating model design and real industrial constraints.
Black Winch focuses on making those strategies work in practice. From pilots to rollout. From pricing logic to commercial governance. From early adopters to global scale. Black Winch has executed As-a-Service transformations with global leaders such as Apple, Philips Medical Systems and Panasonic Connect, translating ambition into services running in the field.
“Too many organisations stall between intent and impact,” said Paula Cresswell, Managing Director at the Advanced Services Group. “We bring strategic clarity, define the roadmap and design service models that work in real operating conditions. Partnering with Black Winch ensures that the roadmap is delivered.”
Together, the two firms support manufacturers end-to-end from first diagnosis to services running in the field. For manufacturers, it reduces delivery risk and accelerates the path from business case to recurring revenue in the field.
This partnership reflects a more mature servitization market. One where rivalry gives way to responsibility and ambition is matched with execution capability.
Less debate. Clearer roles. Real delivery.
Manufacturers do not need more discussion. They need results.
About the Advanced Services Group
The Advanced Services Group is the global authority on servitization and advanced services. For over two decades, we have helped industrial organisations shape and execute service-led strategies that move them beyond product sales towards outcome-based value. Combining world-leading research with deep industrial experience, ASG enables leaders to turn servitization ambition into sustained business impact.
More at www.advancedservicesgroup.co.uk
About Black Winch
Black Winch is the world's exclusive authority in As-A-Service solutions. We scale recurring revenue models for modern organisations. We combine strategic advisory, hands-on execution and a CPQ platform to boost your XaaS solutions.
More at www.blackwinch.eu
Let’s talk
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Black Winch Media Relations
Marie-Neige Roux
marie-neige.roux@blackwinch.eu
www.blackwinch.eu
ASG Media Relations
Kristina Anders
k.anders@advancedservicesgroup.co.uk
www.advancedservicesgroup.co.uk
