How can you generate demand for Product-As-A-Service?
The first factor is price. The price should be reasonable of course, however what also matters is to offer different payment terms: monthly, quarterly or yearly subscriptions. Building an option to ‘buy now and pay later’ is also a differentiator.
The second factor is your service portfolio. Having a diverse services portfolio attracts a wider range of customers. Decide if these services can be provided in-house or via partners.
The third factor is flexibility. What do you want to offer your customers? A leasing solution so that they spread their payment over time or a true as a service one with the option to opt in / out or a pay per use model ?
Are you looking to generate more leads for your Product-As-A-Service solution? Contact us for quick wins on how to generate demand for your solution.
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