May 15, 2023

How to identify your Product-As-A-Service sales champion ?

Business continuity and resilience

Are you struggling to identify your product-as-a-service sales champion? What should you take into account to find one?

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A sales champion is your internal subject matter expert who knows your solution inside out. 

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The first step to identify your sales champion is to assess their power and level of influence within the organisation. Product-As-A-Service involves cross department teamwork, so your champion needs an excellent internal network. 

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The capacity to interact with C level stakeholders, including CFOs, is also essential. The main decision makers for Product-As-A-Service typically include finance and IT departments.

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Look at their attitude to change and willingness to learn. Selling Product-As-A-Service models requires a ‘service provider’ mindset. 

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What do you think? What other criteria would you take into account? Comment below.

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