From Talk to Transformation: Inside 6 Months of Bold Moves at Black Winch

Discover the bold moves and key insights that shaped the future of Product-as-a-Service in the last 6 months at Black Winch.

The Product-As-A-Service economy: From theory to execution

Yann Toutant, Scott Galvao, and Michael Schmidt expand on their whitepaper, sharing key operational moves to help businesses successfully implement and scale Product-as-a-Service models.

Bridging Blockchain and As-A-Service: The missing link for seamless payment flows

Discover how blockchain can bridge the gap in As-a-Service models, enabling seamless, secure, and automated payment flows.

Show me the limits: What is As-A-Service?

Extract from the book "As-A-Service: Turn your product based business into a subscription model" of Yann Toutant, CEO at Black Winch.

What is Product-As-A-Service?

Product-As-A-Service (PaaS) is a transformative business model where customers pay for the outcomes or utility of a product rather than owning it, shifting the focus to performance, sustainability, and flexibility. Unlike traditional models like leasing, rentals, or payment plans, PaaS emphasizes lifecycle management, performance-based pricing, and enhanced customer experience, often including options for pay-per-use. By aligning with circular economy principles, PaaS not only fosters innovation and deeper provider-customer relationships but also addresses growing demands for environmental and resource efficiency.

Key considerations when designing a pay-per-use pricing strategy

Key Criteria for Identifying the Right Resellers for Your Product-As-A-Service Offering

Reselling and Product-As-A-Service

5 Industries That Are Perfect for Product-As-A-Service Business Model

The ideal industries for PaaS

10 steps to set-up your in-house Product-As-A-Service solution

How do you create your own Product-As-A-Service offering?

What type of funding for As-A-Service?

A successful As-A-Service solution comes with a solid funding strategy.

Scaling up leasing programs: The Black Winch mission

Moving to an advanced leasing or even As-A-Service program is very often a challenge for all the parties involved.

A time to servitize

The increase in servitization has seen explosive growth over the last five to ten years.